SmartBug Media

MAY 2, 2022

Although marketing is not an exact science, the data and analytics gained from accurately tracking marketing —such as paid media campaigns—can greatly help your future marketing efforts become more accurate. Return on Marketing Investment, or ROMI. ROMI is an indication of return on investment in marketing. Let’s discuss.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Bionic

FEBRUARY 23, 2023

According to IBM’s AI Ladder , “AI requires machine learning; machine learning requires analytics; and analytics requires the right data and information architecture. Your Media Planning AI will only be as smart as its training data. What is Training Data? In other words, there is no AI without IA (information architecture).”

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Bionic

AUGUST 11, 2021

Unlike other tools, Bionic media planning software automates the process of estimating your advertising KPIs , including short-term ROAS and long-term ROMI. This sets up your analytics team with a powerful media analytics database. Monitoring Programmatic Advertising Performance.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52