Valasys

JUNE 10, 2019

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO). This starts with Account-Based Analytics which encompasses executive level revenue reporting, omnichannel reporting & campaign analysis. Mid-Funnel KPIs.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

JUNE 12, 2019

Tracking the researching habits of the buyer personas & diving them into several clusters on the basis of their demographic, technographic, firmographic, fit-data, psychographic, cookie-data, intent data as well as on the basis of their past browsing history & buying preferences, helps the marketers run hyper-personalized campaigns for them.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 24, 2019

Almost everyone these days is familiar with common SoLoMo tools like Foursquare, AroundMe, Yelp & Groupon. Social Media is a powerful tool for marketers. Mobile is an essential tool for coalescing geofencing, proximity beacons & geotargeting endeavors. . Thus, mobile marketing is an important tool for B2B marketers.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

AUGUST 12, 2019

The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects. Some are taking the help of website personalization, others are using lead account matching or predictive analytics.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40