Analytics PR Salesforce.com Trade Show 
Adobe Experience Cloud Blog
JANUARY 10, 2012
The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. Here are our top 4 posts from 2011 talking the talk and walking the walk to help you light up your revenue.
Paul Gillin
JUNE 24, 2010
Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Historical data also sets a baseline for measuring change.
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