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Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

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10 Best Subscription Billing Software

Hubspot

With a variety of payment processing options, Square Subscriptions also features a point of sale (POS) integration. Zuora can also combine subscriptions, consumption charges, physical goods, and other one-time fees in one order and drive traffic of all order line items and changes through the platform. Pricing: Free.

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B2B Marketing 2022 Trends

The Lead Agency

Trend 6: Smart Businesses will Use Predictive Analytics. In fact, during 2020, at the height of the COVID-19 pandemic, 80% of marketers incorporated video into their non-paid advertising strategies, using the channel to drive traffic to their websites, as well as to attract and convert leads. Trend 4: Focus on Customer Retention.

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A guide to the wedge marketing strategy

MKT1

Positional goes end-to-end with tools for keyword research, content optimization, and analytics, allowing you to optimize your channel for results — not vanity metrics. Note: Organic inbound traffic and sign ups can also be helpful for identifying your next segment or use case. who have 1:many relationships with your audience.

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Does mobile search work for your business?

Biznology

More importantly, analytics for tracking mobile search aren’t as robust as desktop search. For instance, data strongly suggests that mobile overall, including mobile search, leads to increased call volume and foot traffic for many businesses. Track in-store or foot traffic. Much, much harder. What Can You Do?

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A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? GA4 vs. UA Navigation .

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18 Customer Loyalty Program Software Options For Your Business

Referral Rock

The best part is, it does not need difficult POS integration or a separate tablet. You sign up customers on your POS system by using their phone number or email address. This boosts traffic by sending promotions to customers with a few simple clicks. And merchants don’t have to install any hardware or POS integrations.