KoMarketing Associates

JULY 26, 2018

Hack: To get a better grip on your audience, not all of this research can (or should) necessarily be done online. For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. Take advantage of any real-life resources available. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Hinge Marketing

OCTOBER 1, 2015

Showcases Your Subject Matter Experts (SMEs) and Thought Leadership. The simple fact that a SME from your firm has been selected to speak at an industry conference or training helps position them (and your firm) as a thought leader or Visible Expert. How Hinge Can Help. Related Stories Where Are You Now?

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Stelzner on Vimeo.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. SMM : Social Media Marketing.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Convince & Convert

SEPTEMBER 21, 2010

I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Extra resources are important.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Online Marketing Institute

NOVEMBER 2, 2010

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Referral Rock

OCTOBER 30, 2019

The average marketer relies on seven different digital marketing tools to keep them from going insane. Finding software that integrates and plays well with one another is key to an effective marketing stack. These digital marketing tools will help you be more productive and organized, but they won’t do the work for you.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69