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14 Things I Think I Think About Social Media

Convince & Convert

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Stelzner on Vimeo.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. PPC : Pay Per Click. GA : Google Analytics.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Extra resources are important.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. Weve found that by sharing the experiences of client campaigns across PPC, SEO and news content - and in particular by what has worked and what hasnt - were saving time and money in-house and giving clients a better service.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

The average marketer relies on seven different digital marketing tools to keep them from going insane. Finding software that integrates and plays well with one another is key to an effective marketing stack. These digital marketing tools will help you be more productive and organized, but they won’t do the work for you.