Convince & Convert

MAY 26, 2010

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. Stelzner on Vimeo.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. SME : Subject Matter Expert. SMM : Social Media Marketing.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Convince & Convert

SEPTEMBER 21, 2010

I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. At one point we discussed headline writing and what draws clicks within the social media content universe. I had some anecdotal stories to share, but I’ve never looked at it methodically until now.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142