ANNUITAS

OCTOBER 26, 2020

This means shifting away from “ random acts of sales and marketing ” and focusing instead on orchestrating engagement around the customer journey in order to provide lift to sales. For example: Account Based [Demand Marketing], Account Based [Sales Plan], Account Based [Analytics], etc. You can read about how you can do it here.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. In short order, you’ll be able to do that in many aspects of our life and use it as an internal gauge. There are other companies in this space, PeerIndex , Peek Analytics , that are all trying to do opinions, people are trying to do virtually the same thing.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123

Single Grain

DECEMBER 6, 2019

Domino’s allows pizza-lovers to order from the comfort of their couch without having to pick up the phone or even place an online order. Average order value: 13% more per order on omnichannel vs. single-channel. for now) in order to “test drive” IKEA’s furniture in it. 20 ) Predictive & Augmented Analytics.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145