Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. That’s why we were so impressed with Taulia. What’s so different about Taulia?

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

ANNUITAS

OCTOBER 26, 2020

For example: Account Based [Demand Marketing], Account Based [Sales Plan], Account Based [Analytics], etc. Marketing is shifting to being less about broadcast and more about narrowcast. With that said, 2021 is about target and focus. Quick bit of history… account-based marketing has been around for decades.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

MAY 9, 2013

Are you diving into YouTube analytics to optimize your online video content on an ongoing basis? I call this the “set it and forget it” mind trap, typically diligent and empirically driven marketers don’t treat video analytics in the same manner as they would web analytics and conversion metrics.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Vidyard

APRIL 8, 2013

Alan shares his thoughts on how video is driving better content, the gamification of video and the importance of return on involvement, and how the new wave of video analytics are allowing us to become agile with our video content. The Narrowcast Age of Online Video has Arrived. ” is the next inevitable question.

Narrowcasting 50

Narrowcasting Video Marketing Trends Thought Leadership 50

Convince & Convert

MARCH 6, 2012

Maybe Narrowcasting Trumps Broadcasting. There are other companies in this space, PeerIndex , Peek Analytics , that are all trying to do opinions, people are trying to do virtually the same thing. It’s just like doing some big favor for you in real life. Klout, itself, has some weaknesses.

Case Studies 123

Case Studies Narrowcasting Case Study Enterprise Management 123