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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

This means shifting away from “ random acts of sales and marketing ” and focusing instead on orchestrating engagement around the customer journey in order to provide lift to sales. For example: Account Based [Demand Marketing], Account Based [Sales Plan], Account Based [Analytics], etc. You can read about how you can do it here.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Consider these personalization stats : 63% of consumers are highly annoyed with generic advertising blasts. Kevin George from EmailMonks asserts that “ personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”. Average order value: 13% more per order on omnichannel vs. single-channel.