multivariate Analytics Related Topics 
Biznology
JUNE 1, 2017
You use A/B or multivariate testing. You can use a site search analytics tool, such as SoloSegment Site Search Inspector [Full disclosure: I am their Senior Strategist] to check whether searches are successful or not. Install SoloSegment Keyword Inspector to get a baseline of analytics for your current Google Site Search experience.
Biznology
JULY 14, 2010
If you already have a lot of traffic coming to the site, without knowing anything else, I'd see if I could do some multivariate testing on the landing pages and the conversion path to see if I could increase the conversions of the people already coming. It will probably take a couple of months to even know what to do.
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