Webbiquity
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).
Webbiquity
OCTOBER 4, 2013
If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Other company or product websites or microsites (mostly for large organizations).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Crimson Marketing
JULY 23, 2015
PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel.
ClearVoice
JANUARY 30, 2020
BUT… any PR agency that “worked with you” i.e. pitched you an idea or helped source a quote related to that story, will be tracking the additional pickups and reporting it to the client as additional work/results. And, few publications would even thank you for creating work so shareable that it improved their overall reach.
ClearVoice
JANUARY 30, 2020
BUT… any PR agency that “worked with you” i.e. pitched you an idea or helped source a quote related to that story, will be tracking the additional pickups and reporting it to the client as additional work/results. And, few publications would even thank you for creating work so shareable that it improved their overall reach.
Webbiquity
JANUARY 26, 2021
For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising). Image credit: Andrea Piacquadio from Pexels.
Hubspot
DECEMBER 18, 2012
Just make sure you’re making your decision based on marketing analytics , not gut feelings. 3) Those Millions of Microsites. I’ll create my own little websites -- many marketers have come to refer to these as ‘microsites’ -- and link to my domain from those! 2) The Fire Hose Blast of Blog Content. Oh, I know!
Expert insights. Personalized for you.
100 
Let's personalize your content