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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. SIC or NAICS. Fiscal year.

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Creating Digital Content for Industrial Marketing

Industrial Marketing Today

It also includes downloadable whitepapers, eBooks, product datasheets, application notes, technical articles, how-to and best practices guides, FAQs, videos, webinars, podcasts, presentation slides, blog posts and content for use in social media. Learn to interpret the data from your site analytics and develop customer personas.

SIC 60
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Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Single Grain

While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. The reason for Instagram hiding likes comes down to the negative press that social media has attracted for its adverse effects on mental health. How to Increase Website Traffic through Social Media.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Go beyond the high-level demographics of SIC/NAICS codes and company size.

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What is a digital events platform and how can it help you?

Martech

Features of DEPs include agenda and registration management, delivery of video-based programming, interactivity for audiences and sponsors, and analytics to understand engagement and inform follow-up activities. In addition to paid media placements, organizers employ email lists gathered at previous events or through other means.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity

How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative. 5 Ways to Generate Leads from a LinkedIn B2B Company Page by Social Media B2B.

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