ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

APRIL 19, 2022

Research shows that newer channels like live chat, SMS, and social media have been gaining traction with buyers, while more traditional channels like events (both live and digital), email, and phone have been declining in preference. Then, apply the findings not just to your engagement channel strategy, but to your entire marketing strategy.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

MAY 21, 2020

Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component. Optimizing investment to capitalize on predictive indicators of future buying intent [Operational Model]. One Model to Rule Them All?

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

SEPTEMBER 3, 2020

But SalesLoft is just that – a technology platform – not a strategy, not a solution. When used properly, this technology can be a critical extension of a go-to-market technology stack and optimize end-to-end Demand Process. And it comes down to their strategy, execution and accountability, not to their technology choices.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

MARCH 4, 2014

The fact of the matter is that most failed marketing automation implementations we have seen share a striking set of similarities, as both do-it-yourselfers and agency-led deployments are technology-led rather than strategy-led. Furthermore, many of their systems are not properly integrated, and/or their strategy did not plan for it.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

JULY 13, 2023

At its recent Connections event , Salesforce unveiled a series of announcements and offerings built upon its generative AI strategy. Growth leaders now have better tools to more readily identify and engage with the right people inside the customer base to optimize lifetime value. Sales Cloud, Marketing Cloud, Tableau).

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Lead Ranking Marketing Automation Services 130