ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Example 1: A shift in scoring criteria drives higher results. 10% of qualified leads converted to sales opportunities.

Lead Ranking 120

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring 120

ANNUITAS

NOVEMBER 29, 2023

CMOs must focus on clear results and much-needed value-add. Defining the CMO role in this way tends to lead to the next issue. All of this leads to a fundamental problem when it comes to digital transformation. How can CMOs focus on clear results and much-needed value-add? Where can the CMO provide the most value-add?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Vision Edge Marketing

FEBRUARY 25, 2020

In several recent conversations about Marketing accountability, a question consistently surfaced about which metrics demonstrate Marketing’s value regarding strategy and upstream marketing? Putting a Number on the Value of Upstream Marketing . Preference suggests a perceived difference in value. It’s a great question.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. SIC or NAICS.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Rev

SEPTEMBER 12, 2019

Customer data management and predictive analytics are two kitchens that are thisclose to being over-crowded. Instead of considering a company’s headcount as an indicator of their size, and their potential value to you as a customer, a better approach is to consider the relative size of the department you’re targeting within the company.

Acquisitions 113

Acquisitions Marketing AI Enterprise Management Marketing Management 113

Allocadia

APRIL 16, 2019

Integrated Marketing Technology Leads to Better Marketing and Company Performance. Finally, as a company matures you can go one step further and layer in additional technologies that supplement these first two foundational tiers — predictive analytics and campaign attribution are good examples at this stage.

SIC 40

SIC Planning Paid Search Agency Work Management 40

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104