Analytics, Lead Qualification, Lead Scoring and SIC

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Analytics

Lead Qualification

Lead Scoring

SIC

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

ViewPoint

FEBRUARY 7, 2012

In the first article on marketing analytics , I discussed the best-practice processes involved in the review, assessment and continuous enhancement of sales lead generation programs to achieve improved results. Example 1: A shift in scoring criteria drives higher results. 10% of qualified leads converted to sales opportunities.

Lead Ranking

Lead Ranking Lead Generation Sales Qualified Leads Lead Scoring

Building Your B2B Marketing Database

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. SIC or NAICS.

De-duplication

De-duplication B2B Marketing SIC Planning

B2B Marketing Zone

Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples

Building Your B2B Marketing Database

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