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OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. email send reports, landing page visitor reports). Let’s go through some use cases for marketing analytics software. AI to the rescue!

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DECEMBER 7, 2023

A few to consider include your CRM, of course, but also things like analytics and data platforms, your CMS, webinar platforms, and any other functional tools such as survey apps, chatbots, and sales tools. Pre-built templates for emails and landing pages to create a consistent brand look.

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SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. Landing More Targeted Traffic with Lower Funnel Keywords If your marketing goals include increasing website traffic and conversions, integrating bottom-of-the-funnel keywords into your content is a powerful strategy.

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SEPTEMBER 24, 2023

A B2B SEO strategy might include keyword optimizing your content, building more links to your website pages, and handling more technical areas (like making sure your website doesn’t load at a snail’s pace). Simple SEO Tip: Pay close attention to your page titles. It’s tempting to stuff pages full of keywords. Make sense?

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OCTOBER 2, 2023

Landing Pages and Web Content Personalization Automation tools help you personalize and optimize the content on your website and landing pages to deliver a better experience to visitors while improving campaign results. They also use data and analytics tools to more effectively understand member behavior and run reports.

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SEPTEMBER 24, 2023

Search Engine Land Popular LinkedIn marketing groups tend to cover more niche interests than general “marketing.” ” Managed by the online publication of the same name, the Search Engine Land LinkedIn group has over 115,000 members and sees a handful of new posts every week.

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