Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority
Moz
JANUARY 28, 2019
E-A-T is becoming more and more important as search evolves and increases the importance of solving for user intent. A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content.
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