Act-On
OCTOBER 4, 2023
That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.
Act-On
OCTOBER 11, 2023
And any shared resources, like operations or analytics, should be clearly defined. For instance, you may want to represent that a designer will report to a creative director, but have a dotted-line relationship with the demand generation team.
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Act-On
MAY 1, 2018
Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. Marketing Basics: the best marketing minds are a marriage of seeming opposites that end up working together.
Act-On
SEPTEMBER 24, 2023
Instead, Google wants you to provide useful, information-rich content that uses keywords appropriately and in context. We love using Google Analytics to find this data. And that didn’t go over well with Google. According to Google, keyword stuffing is when you load a page with keywords in order to manipulate a website’s rankings.
Act-On
SEPTEMBER 24, 2023
Self-described as “a safe place to discuss email-related topics”, this private community requires admin approval for new posts and salary information for any job postings (a welcome rule for weary applicants).
Act-On
OCTOBER 2, 2023
Another possibility is enticing them to download a gated guide with more in-depth information or, at the very least, click through to another related blog post. They also use data and analytics tools to more effectively understand member behavior and run reports.
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