ANNUITAS

NOVEMBER 16, 2020

With experts in marketing and sales technology, strategy, data and analytics, web and engagement channels, content, and so much more, it’s no wonder we are able to do what we do so well. Expertise: Demand marketing data and analytics. Certifications: Google Ads Search Certification, Google Ads Display Certification.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

OCTOBER 5, 2023

Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. There is a limit, however. Users can only create up to 10,000 unified profiles before having to pay Data Cloud fees.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

MAY 2, 2023

These include the full MuleSoft library of connectors and enrichment pipes like Acxiom, LiveIntent and also key cloud platforms from Amazon, Google, and Microsoft. The company has been adding connectors to all the key data sources that feed a data-driven marketing initiative.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

JULY 2, 2015

We are running this again because no matter what technology is introduced, what changes Google makes…it is still all about relevant content. Back in May, Google released an update to their search algorithm, called Panda 4.0. Write for your buyers not to game the system. As if that was something that was really easy to do.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

ANNUITAS

SEPTEMBER 22, 2015

More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. It does lead to some questions, however — mainly focused on what makes content engaging, and how would Google measure that engagement. Image via SearchEngineLand.com.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 100

ANNUITAS

JULY 29, 2014

Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.” Blog Content Engage content marketing Google metatags Panda SEO'

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

AUGUST 19, 2020

We also recommend leveraging Google Analytics to track behavior flow and identify bottlenecks or problem spots. You probably have some standard data set to work with, probably in your marketing automation tool. Once you look at that data (role, company, industry, location, lead/opportunity stage, etc.) you can start connecting dots.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147