ViewPoint

MARCH 19, 2018

“But why,” she asked, “do I need to master deep digital analytics? She needs a bigger picture of the marketing return on investment, which is only available by looking deeply into the digital analytics. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

ViewPoint

JULY 14, 2015

Predictive Analytics, At Last. Chad Burmeister always has an interesting perspective: 2015 is the year of predictive analytics, finally. With marketing automation and data analytics, you start gathering the data needed to determine what went right or wrong. Give sales an authoritative seat at the table.

Lead Ranking 120

Lead Ranking Lead Scoring Top of Funnel Leads 120

ViewPoint

APRIL 12, 2013

Gershik opines, “In B2B, the idea of a funnel is myopic. CMOs will be expected to analyze data from social networks, use customer relationship management and content management systems software for advanced analytics. Every marketer should take a sales guy to lunch. CMOs Set to Spend More on New Tech Than CIOs.

PointClear 120

PointClear B2B Marketing CMO Marketing Management 120

ViewPoint

OCTOBER 6, 2015

ABM is only a black box if by ABM you mean deploying technology and analytics without knowing why or how they’re being used to reach goals. Every company can benefit from the use of analytics to make data-driven decisions about who and how to engage. That’s just part of being a smart marketer today.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

ViewPoint

MARCH 22, 2011

Think about it, with the classic "funnel" thinking, only a small fraction of those entering the top of the funnel are likely to become customers. There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

JULY 9, 2015

The Sales Development Rep Funnel (Fishing with a Spear) Approach. They create a single workflow using a top of the funnel product that combines and processes their emails, calls, social touch points, and even includes accountability. Chad Burmeister is excited about predictive analytics, despite what he sees as their shortcomings.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Automation Services 120

ViewPoint

MAY 5, 2015

For example, a leading analytics firm I worked with tailored their nurturing program to 4 different verticals and multiple scenarios within each vertical. Reacting to prospects in real time as they move through the funnel. A more tailored approach towards providing exactly what customers and buyers seek.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120