Analytics Forrester Gartner Intent Data 
Only B2B
FEBRUARY 1, 2024
That’s the power of intent data.” ” – Mary Meeker, Partner at Kleiner Perkins With the ocean of customer data at your fingertips, identifying the right buying intent aligning your business offerings is critical to driving sales. This is where the intent data comes into the picture.
Only B2B
FEBRUARY 6, 2024
The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.
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Only B2B
JUNE 30, 2023
However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts. According to Salesforce , B2B buyers are 2.8
Content4Demand
JULY 13, 2021
Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.
Madison Logic
OCTOBER 11, 2022
Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers. You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. Why Not Both?
Albacross
NOVEMBER 4, 2021
Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.
Madison Logic
NOVEMBER 30, 2023
Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI. For instance, track how many accounts move from initial awareness to consideration and conversion.
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