Analytics Features Multi-Touch Attribution White Paper 
Valasys
JANUARY 17, 2020
B2B marketers need to sky-rocket their multichannel-attribution modeling with the right messaging. Brands need to effectively propagate their message, propagate their vision, key features, & other relevant information that needs to be displayed. Marketers need to have an omnichannel presence.
SWZD
OCTOBER 6, 2017
Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. Master the Marketing Attribution Puzzle for 2018. Learn and enjoy!
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SWZD
OCTOBER 6, 2017
Half of B2B marketers have at least tested multi-touch attribution models. While there’s no one size fits all for analytics, there are valuable best practices that all marketers need to consider as they build and refine their data strategies. Master the Marketing Attribution Puzzle for 2018. Learn and enjoy!
SmartBug Media
MARCH 19, 2021
5 Tools and Technology for Effectively Reporting on Multi-Touch Attribution. PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. Must-read articles: Google Search may be showing featured snippets less often.
Full Circle Insights
FEBRUARY 28, 2021
With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. White Papers. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO.
Content Standard
MAY 16, 2018
We gravitate to last touches and direct-to-buy actions. Image attribution: Raw Pixel. Customers touch various pieces of content at multiple points throughout their lifetime with a brand. Image attribution: Brooke Cagle. The Content Conundrum. Three Methods for Showing Content ROI. Method One: Content Groupings.
Unbounce
JULY 12, 2023
Unbounce is an AI-powered landing page builder with smart features driving superior conversion rates. And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO , and used Chat GPT throughout the process.
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