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What is Repeat Purchase Rate & How to Increase it? (With Examples)

Huptech Web

Shopify tracks various metrics to help you analyze customer behavior and purchasing patterns. The formula is; To Calculate RPR for your store , you’ll need to access two customer data points from Shopify Analytics. Go to the Analytics section on the dashboard. By WOWing them, you get WOM (Word-of-Mouth).

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Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics. That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? Bernie Madoff. Real estate. The flash crash.

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How to Use Engagement Marketing to Acquire More Customers

Single Grain

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Contextual engagement. An exchange of value.

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Google My Business: What It Is, How To Use It, and Why

Moz

The GMB dashboard also hosts the analytical features called GMB Insights. Analyzing listing performance by reviewing Google My Business Insights in your dashboard, and using tactics like UTM tagging to track how the public is interacting with your listings. GMB Insights. GMB is vital, but there’s so much to see beyond it!

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. This factors heavily into CAC/CoCA, and is a metric marketers should keep a keen eye on. GA: Google Analytics.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

This desire to remain strategic yet foster creativity in our marketing means that marketers are always trying to remain dynamic and keep up to date with new and exciting marketing opportunities, all while battling the struggle to part with the more traditional marketing activities with a proven track record. Earned Media/WOM trumps all.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on.