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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

The Met’s digital marketing team works closely with their traditional marketing department, but everything with a digital face flows directly through them, including their own separate public relations team—and everything is measured. That’s why our data analytics people are so important.”

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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

The Met’s digital marketing team works closely with their traditional marketing department, but everything with a digital face flows directly through them, including their own separate public relations team—and everything is measured. That’s why our data analytics people are so important.”

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4 Simple Strategies to Guarantee Content Budget Approval

Sales Engine

You know content marketing will work for your company—your competitors are doing it, and they’re kicking your butt. Whether you’re working on a massive, full-blown digital magazine or a monthly newsletter, the concept of content marketing is the same: develop great content, get it in front of your prospects, and convert the lead traffic.

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6 Skills Today’s Lead Nurturers Must Have

Sales Engine

In fact, the entire process must work in tandem with sales to turn suspects into qualified opportunities resulting in revenue. Based on what the prospect has responded to in the past, a lead nurturer must use that knowledge to reach out and be a helpful resource for problem solving. A head for analytics. Enter the lead nurturer.

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6 Skills Today’s Lead Nurturers Must Have

Sales Engine

In fact, the entire process must work in tandem with sales to turn suspects into qualified opportunities resulting in revenue. Based on what the prospect has responded to in the past, a lead nurturer must use that knowledge to reach out and be a helpful resource for problem solving. A head for analytics. Enter the lead nurturer.