Analytics Enterprise Management Marketo Salesforce.com 
Customer Experience Matrix
SEPTEMBER 2, 2011
I spent most of this week at Salesforce.com ’s Dreamforce conference. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. I’d say that Salesforce has a pretty good chance of evolving Chatter into a ubiquitous enterprise social network.
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.
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Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.
Leadspace
JANUARY 4, 2017
After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.
Heinz Marketing
DECEMBER 9, 2021
By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.
Content Standard
JANUARY 21, 2015
While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Being a content marketer in the enterprise software industry is no easy task.
Customer Experience Matrix
JUNE 30, 2010
Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course.
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