Webbiquity

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Nine Social Media Marketing Stats You Can Use

Webbiquity

eMarketer ). Success in social media marketing today requires investments in technology not only for monitoring, but also social media management , analytics, and video/visual content production. Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. WordStream ).

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Image Source: eMarketer. Use Google Analytics to track the number of visitors to your website. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Leverage LinkedIn. Measure Your Efforts.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

eMarketer ). eMarketer ). eMarketer ). eMarketer ). The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( eMarketer ). eMarketer ).

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

Analytics 100
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Ardath Albee. ardath421. aschottmuller.

Twitter 100
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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” eMarketer ). eMarketer ). eMarketer ).

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

eMarketer ). eMarketer ). eMarketer ). A majority of marketers worldwide say that less than half of all the analytics data they collect is actually useful for decision-making, and 34% say analytics are not integrated at all with their business plans. eMarketer ). MediaPost ). MediaPost ). Internet users.