Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
Crimson Marketing
AUGUST 6, 2015
Needle in the data stack: “The power of big data (is) in helping us not only understand more about our customers, but understand more about our future customers,” says Russell about predictive analytics. He then shares how this approach dramatically reduced an unsustainably high churn rate for Eloqua.
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