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Paul Gillin

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Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

JANUARY 16, 2012

Improve forecasting effectiveness. It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. Lotus is effectively replacing the inbox with the social network. Larry Bowden, VP, Web Experience Software, IBM shows the new IBM Customer Experience Suite.

Enterprise Management 50
Enterprise Management Work Management Social Networks Ideal Customer Profiles 50
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How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. However, you don’t necessarily have to test only one variable at a time. With split testing, you can try two different experiments, each targeting a different segment of your customer base. Historic. A good CRM system is essential.

ROI 50
ROI Paid Content Social Marketing Webcast 50
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