Analytics, eCommerce, Leadlander and Traffic

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). With the long-awaited (dreaded?)

Marketing Analytics Tools

Marketing Analytics Tools Analytics Google Work Management

What Determines Success for B2B in the Online World?

EMagine B2B Blog

APRIL 4, 2013

Even more obvious is success for eCommerce sites. Traffic is not your most important metric. SEO and PPC are fine for increasing traffic. Therefore, it is imperative that end to end analytics be used to measure the impact of your social media strategy from traffic to leads to closure. So what determines success?

Leadlander

Leadlander B2B Eloqua Marketing Automation Services

B2B Marketing Zone

What’s the Best Alternative to Google Universal Analytics for SMBs?

What Determines Success for B2B in the Online World?

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