KoMarketing Associates

MAY 3, 2018

Google Analytics has over 100 different reports available out-of-the-box. Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. Traffic >> Channels. Follow along!

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Stevens & Tate

AUGUST 28, 2023

If you’re selling products or services online, you’ll want to make sure that you have an effective ecommerce marketing strategies. Through the use of digital marketing strategies, you can build awareness of your ecommerce page as well as generate more traffic. Thereby, you can improve your chances of closing sales.

eCommerce 69

eCommerce Effectiveness Mobile Advertising Marketing & Strategy 69

Optinmonster

JANUARY 18, 2021

Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. What’s the Difference Between Standard and Enhanced eCommerce Tracking? Standard eCommerce Tracking.

eCommerce 85

eCommerce Marketing Analytics Tools Click Rate Top of Funnel 85

Webbiquity

JANUARY 30, 2018

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results.

Marketing Automation Services 225

Marketing Automation Services Analytics Tools Correlation 225

Sprout Social

NOVEMBER 30, 2021

The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Salesforce Marketing Cloud

OCTOBER 7, 2021

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. Traditional ecommerce success benchmarks may not be practical. Here are some things to keep in mind when measuring traffic and conversion: 2.

eCommerce 96

eCommerce Contingency Planning Conversion Rate Multi-Channel 96

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. of all ecommerce purchases will be made on a mobile device.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

seo.co

DECEMBER 20, 2021

Ecommerce has reshaped the modern marketplace completely, making it unimaginable for businesses to function like they did only a decade or so ago. With ecommerce, of course. A reliable ecommerce manager stays up to date with the latest trends in technology, customer service, marketing, products, and small-package shipping.

eCommerce 98

eCommerce Enterprise Management Work Management Marketing Management 98

Optinmonster

AUGUST 14, 2023

Are you looking for a complete eCommerce launch checklist to ensure a successful takeoff of your online business? Starting an eCommerce store can be overwhelming. In this article, we’ll share a straightforward and easy-to-follow eCommerce launch checklist. ” But what is a good conversion rate?

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics. And many more.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And who can blame them?

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Excelsior Research

SEPTEMBER 2, 2022

Using SEO for Ecommerce: right or wrong? Using SEO for Ecommerce; right or wrong? Using SEO for Ecommerce: right or wrong? Even before 2020, the way ecommerce is flying today, wasn’t even at the base. Even before 2020, the way ecommerce is flying today, wasn’t even at the base. What is Ecommerce? Conclusion.

eCommerce 52

eCommerce SEO Marketing Analytics Tools Internet Marketing 52

Huptech Web

MARCH 31, 2023

Table Of Contents Introduction What is eCommerce Site Search? eCommerce Site Search Statistics Site Search Best Practices FAQs – Frequently Asked Questions Conclusion Introduction As the world continues to shift towards eCommerce, online stores are becoming increasingly popular among consumers.

eCommerce 52

eCommerce Practices Customer Satisfaction Best Practices 52

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. Ecommerce prices were down 6% year-over-year in October 2023, according to the Adobe Digital Price Index, which tracks online prices in 18 categories. For Cyber Monday, solid discounts were found across major categories, Adobe Analytics found. In-store traffic.

Spending 106

Spending eCommerce Merchandising Pricing 106

Hubspot

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Finding and using effective ecommerce platforms can help your organization tap into the more than $500 billion consumers spent online last year.

Enterprise Management 95

Enterprise Management Work Management eCommerce Marketing Management 95

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Are some no longer relevant?

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Salesforce Marketing Cloud

MAY 17, 2023

Can you imagine ecommerce without written content? But don’t take my word for it: Businesses in every industry see the value of quality ecommerce content, and they’re throwing their weight behind it. Read the report Focus on voice and tone Your ecommerce content should have a cohesive, distinct, and identifiable voice and tone.

eCommerce 52

eCommerce Buy Marketing Budget CTR 52

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Marketing Insider Group

JUNE 1, 2021

According to the CMI report, the most popular metrics are website traffic, email engagement, website engagement, and conversions. You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Image: CMI. Image: CMI.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Convince & Convert

FEBRUARY 20, 2015

Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. And when it comes to eCommerce, Pinterest already dominates many of its competitors. An eCommerce Edge These statistics beg the question: Why does Pinterest have an eCommerce advantage?

eCommerce 166

eCommerce Buy Digg Social Networks 166

Huptech Web

FEBRUARY 10, 2023

Table Of Contents Introduction What is eCommerce Platform Migration? Should You Migrate Your eCommerce Store? Why Migrate Your eCommerce Store to Shopify? Process of Migrating Store to Shopify From Another Platform Why Should You Choose Huptech Web For eCommerce Platform Migration? What is eCommerce Platform Migration?

eCommerce 52

eCommerce CMS Development Domain Work Management 52

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

Marketing AI 93

Marketing AI Merchandising Enterprise Management Long Tail Marketing 93

Hubspot

MARCH 22, 2018

According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce. trillion in 2021.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

Parse.ly

MARCH 10, 2020

As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. But where do you get these crucial WordPress analytics? To help bring some clarity, we’re going to give you the rundown on how to get the WordPress analytics you need for your business to thrive.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

eCommerce 148

eCommerce Social Media Tactics Word of Mouth 148

Method and Metric

APRIL 2, 2021

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. Once you are good to go, Google Analytics provides information that is chock-full of value when it comes to your online presence and website performances. . Not Reviewing Google Analytics .

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Adsense 52

Salesforce Marketing Cloud

MARCH 31, 2022

Timing is everything — especially when it comes to ecommerce. Take a minimum viable product (MVP) ecommerce approach. What is an MVP in ecommerce? Consider it the “fast track” of ecommerce deployments. Consider it the “fast track” of ecommerce deployments. What is an MVP in ecommerce?

eCommerce 52

eCommerce Product Merchandising Conversion Rate 52

Convert

SEPTEMBER 9, 2020

What is the goal of optimizing ecommerce websites? Or staying time on your ecommerce site so visitors can find what they are looking for and buy more. Cart abandonment is one of the biggest challenges facing ecommerce businesses. Even giant ecommerce companies like Amazon are not immune. As of March 2020, 88.1%

eCommerce 52

eCommerce Optimization Marketing Websites Click Rate 52

Optinmonster

MARCH 2, 2021

Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. In a moment, we’re going to dive into our list of the 7 KPIs to track from your email marketing analytics.

Analytics 92

Analytics Email Marketing Webinar Metrics ROI 92

Webbiquity

FEBRUARY 10, 2022

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. and track your platform’s analytics. Guest post by Yulia Lapynina. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page.

Conversion 268

Conversion Marketing Websites Work Management Marketing Management 268

Navigate the Channel

OCTOBER 4, 2023

You likely have a website and are exposed to at least the basic analytics. Beyond that, you probably have the ability to dive deeper if you want and have access to advice or interpretation of the analytics. Traffic Website traffic is critical to seeing measurable success. If you globally have a 2.5%

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Hint: this may even differ by traffic source!).

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Salesforce Marketing Cloud

NOVEMBER 30, 2023

In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce M-commerce transactions make up 60% of global ecommerce sales. •At More than half ( 52% ) of all global ecommerce traffic comes from mobile devices. M-commerce retail sales in the U.S. are expected to reach $710 billion by 2025. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Hubspot

JULY 12, 2019

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to be its the volume of analytics plugin options on WordPress. Installing an analytics plugin for your WordPress site allows you to get all your site's data, metrics, and insights without leaving your WordPress dashboard. MonsterInsights.

Analytics 76

Analytics Marketing Analytics Tools Best Practices Stats 76

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. More Traffic?

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Webbiquity

MARCH 8, 2022

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Provide gift cards.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Goodish Agency

MARCH 25, 2021

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. And finally, we will look at some top Google Analytics reports that we use for our clients.

Marketing Analytics Tools 52

Marketing Analytics Tools Analytics Google Paid Search Agency 52