Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). The realm of social media, as well as, the primary domain of a website needs to have a blended strategy for storytelling employing text-based & visual storytelling. According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Hinge Marketing

FEBRUARY 9, 2017

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Taken as a whole, your collection of content demonstrates your expertise and positions you as an authority in your domain area.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

SEPTEMBER 16, 2019

Be Original: The pieces of content shouldn’t always link to the third-party website or even, as a matter of fact, with pieces of content on the primary domains of brands only. The optimization of content strategies on LinkedIn also includes reviewing analytics. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 1, 2019

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

AUGUST 19, 2019

The format, look & feel of the pieces of content on the landing pages and on other pages driving website conversions such as “Thank You” page should be given special importance along with the format of text & the color section on the home-page or the primary domain of the website. Bringing It All Together.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

To expedite the sales conversions, the brands need to connect with their personas on an emotional level & this is where modern technologies such as emotional analytics come into play. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

The importance of social media as effective referral channels for lead generation & nurturing have been undervalued by the marketers for a long while, particularly due to the fact that the conventional analytical method has neglected to align social media metrics with the Key Performance Indicators (KPIs) of the businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40