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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). This article reports one of the main outputs of the SOC project, which is a seven-category taxonomy of collaboratories.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Similarly, you don’t use Google Analytics because it’s what all the cool marketers are using. A document constantly updated with fresh insights and information covering all stages of buyer’s interactions — from acquisition to retention to expansion.

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6 Ways to Get Inspired to Create Content

Adobe Experience Cloud Blog

Wikipedia is a great place for inspiration. We also keep a “living” Google document that houses ideas and can be accessed and added to by anyone on the team, evolving over time as our strategy evolves. We schedule a quarterly workshop with our teams to review current content, editorial authority pillars, and current channels.