Brightedge

JANUARY 13, 2020

I decided to find and recommend digital marketing books for each digital channel: SEO, Paid Search, Email, Display, Social, Blog, and Webinar. It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Rev

NOVEMBER 20, 2018

To transform this data into actions, those companies are using machine learning, predictive analytics, natural language processing, and other programming techniques under the banner of artificial intelligence. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. In other words, 97.59% of people didn’t click.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Content Marketing Institute

APRIL 12, 2018

Track analytics to see how their audience responds to their content. To make the platform even more useful to Capital Group employees, the team designed the site in formats easily displayed on a screen for presentations. Fred calls impression stats “the biggest lie in marketing.” Stay plugged in to audience needs.

Paid Content 106

Paid Content Webinar Metrics Brand Identity Branding 106

Convince & Convert

MARCH 18, 2016

And when we say aggregate, we mean pull in your blogs, pull in your social media content, your video content, your ebooks, your white papers, all of this really great stuff that in many cases, if you’ve got a lot of it, is kind of sitting in a whole bunch of silos. Here are all our white papers. Jay: Right.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

nDash

JULY 9, 2019

For well-established B2B companies, tapping into historical data is fairly easy, especially if you’ve been using analytics for even a few months. According to recent stats from HubSpot , only about 22% of companies are satisfied with their marketing conversion rates. Build relationship with audience: Expand your blog.

Marketing Budget Creation 55

Marketing Budget Creation Budget Programs Marketing Budget Paid Content 55

Marketing 261

APRIL 4, 2018

Use your analytics to make strategic decisions on which content pieces to repurpose. Think of the blog post as a teaser to the white paper and make sure there’s a clear call to action on where they can learn more, whether it’s a white paper, webinar, video, etc.” Successful Blog Posts. Before you Repurpose….

Top of Funnel 113

Top of Funnel Content Thought Leadership Digital Marketing Funnels 113

SnapApp

MARCH 16, 2017

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. 14 stats to support the investment in a marketing technology stack. What do the stats mean for marketers? From sales to customer service to business development – the numbers and stats produced from the stack are valuable.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

SnapApp

APRIL 7, 2016

Also find stats on when and where to post certain subjects. Also great for adding some flare to certain statistic displays without having to go full infographic. Curata features powerful analytics that measures performance and sales pipeline impact. Google Analytics. Postplanner. gShiftlabs. Design made quick and easy.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You got it.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Single Grain

JUNE 16, 2023

Assess the success of each strategy by looking at the relevant data and analytics. Compile e-books or white papers: Combine related articles or blog posts into comprehensive e-books or white papers. Critical Examination of Existing Strategies. Are certain channels underperforming or over-performing?

Allocation 52

Allocation Planning Marketing & Strategy Paid Search Agency 52

Single Grain

JANUARY 15, 2020

on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. Your free offering is typically downloadable content, like a PDF checklist or short, concise how-to article, a thorough PDF report with clickable links, an e-book or a white paper.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Optinmonster

AUGUST 27, 2023

The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers and 86% of B2C marketers consider content marketing a core strategy. A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. And it works.

Paid Content 94

Paid Content Content Marketing Top of Funnel Planning 94

Single Grain

MARCH 6, 2023

These include website analytics software, such as Google Analytics, as well as social media analytics tools, like Facebook Insights and Twitter Analytics. Resource guides: Compile free resources such as e-books, white papers, webinars, etc., Be patient: Building high-quality backlinks takes time and effort.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

SnapApp

DECEMBER 14, 2016

The stats are all going the direction of mobile and have been going for some time. so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

JUNE 10, 2021

Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . Analytics Tools. Lead magnets such as white papers. The BuzzSumo keyword tool generates thousands of useful keyword suggestions and displays the search volume, CPC, and search trends.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Single Grain

OCTOBER 1, 2020

Make sure your stats are current and pertinent to your point. You can ask your audience questions through your e-mail list or with a tool like Qualaroo to display survey questions in order to ask them what their biggest challenges are around the subject that you want to write about: [link]. 3) Email Subscriptions. 6) Title Tag.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111