Martech Advisor

JANUARY 7, 2020

“Customer experience software platform is defined as a technology solution that helps businesses manage, measure and improve on the experience customers have with a company.” What Is Customer Experience (CX) Software Platform? Key Considerations For Choosing A CX Software Platform. Table Of Contents.

Enterprise Management 61

Enterprise Management Digital Asset Management Work Management Marketing Management 61

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 272

Enterprise Management Digital Asset Management Work Management Marketing Management 272

Convert

MARCH 28, 2022

Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig. Your stat sig can be set at any benchmark. Do I even need to hit 95?

Statistics 52

Statistics A/B testing Sample Stats 52

chiefmartech

OCTOBER 15, 2017

But not everyone was comfortable publicly sharing how their marketing organizations are structured. Ironically, in the past, most marketing org charts all kind of looked the same; and in the present, you can pretty much map out any company’s org chart simply by digging around in LinkedIn. I understand.

CMS Development 90

CMS Development Digital Asset Management Enterprise Management Studies 90

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. TABLE OF CONTENTS: ↓ What Is Metaverse Marketing? Metaverse Marketing Stats. How to Choose the Best Metaverse Marketing Agency. Who Uses the Metaverse?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59