Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 According to social analytics company Topsy , there have been 1.6 As a content marketer, use these fringe options as a way to differentiate both internally and externally. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 According to social analytics company Topsy , there have been 1.6 As a content marketer, use these fringe options as a way to differentiate both internally and externally. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. This year, eMarketer now expects social network ad spending to hit $82.9 Implement robust analytics to track these metrics in real time, and use the insights gained to make informed adjustments. social network ad spending by an impressive 10 percent.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

chiefmartech

OCTOBER 30, 2016

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Were you instead looking for medium-specific optimization through behavioral, cookie-based analytics and testing? A BLACK HOLE.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Sarah Worsham ( @sazbean ). Pricing Based on Customer Expectations , May 26, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Marketing Insider Group

OCTOBER 19, 2015

As digital advertising continues to become more difficult and complicated, companies will begin flowing much more money into differentiated customer experiences as a way to capture and hold attention. Ardath Albee is CEO of Marketing Interactions , Author of Digital Relevance and eMarketing Strategies for the Complex Sale.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150