Remove Analytics Remove Demographics Remove Multivariate analysis Remove Personalization
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How AI in analytics is transforming the way marketers work

Unbounce

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. Tools typically provide this analysis, showing you which version is the winner. It’s also important to avoid testing too many variables at once, as this can complicate the analysis.

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How AI Improves A/B Testing

FunnelEnvy

Source: Truelist and VWO Overall, AI enhances A/B testing automation, personalization, instant optimization, and the ability to juggle dozens of variables simultaneously. Personalized A/B Testing: AI enables personalized A/B testing by analyzing individual user preferences and behavior patterns.

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From Clicks to Conversions: Perfecting Your CRO Strategy

ClearVoice

Examine existing data, such as: Traffic sources User behavior Conversion rates Device and browser compatibility Keyword performance User demographics Customer engagement metrics This gives you insights into the strengths and weaknesses of your digital assets. Here are some trends we see shaping the future of CRO and digital marketing.

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Top 10 Conversion Rate Optimization Tools to Maximize Your Consultation Requests

SmartBug Media

Google Analytics It's no surprise that Google Analytics is one of the most popular tools for tracking visitor behavior on a website. Google Analytics provides data about which pages are most popular, where visitors are coming from, and how much time they’re spending on each page so you can identify areas for improvement.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. AI brings agility and personalization to this challenge. Not ideal for personalized experiences. Limited understanding of “why.”

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

These tools are used to automate repetitive tasks such as email marketing, social scheduling, ad campaigns, reports and analysis, and data management. This includes your Customer Relationship Management (CRM), Customer Data Platform (CDP), Content Management System (CMS), analytics suite, etc. Analytics and Reporting.