Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support. population).

Social Media 160

Social Media Media Stats Statistics 160

Content Marketing Institute

MAY 28, 2018

Predictive tool: IBM Watson Analytics for Social Media. Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson Analytics sorts millions of interactions on #socialmedia platforms, says @iammeekrish.

Lead Ranking 105

Lead Ranking Social Media Tools Lead Scoring 105

ViewPoint

MAY 5, 2015

In the same blog he goes on to quote Forrester’s Laura Ramos: In earlier studies, Forrester found that at least half of B2B marketers surveyed did not have well defined L2RM processes or failed to follow the ones they did have in place for activities like lead scoring, nurturing and recycling and management. Better segmentation.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Martech Advisor

NOVEMBER 5, 2019

It is a far cry from the TV ads of yore that segmented customers based on demographics alone! In one of its official blogs IBM’s VP of Marketing Analytics, Ari Sheinkin shared that the results of programmatic media buying by Watson show a stunning 71% reduced Cost Per Click (CPC). AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Webbiquity

DECEMBER 27, 2011

through Ping.fm [[link] how to specify which of your friends’ photos display on your Facebook profile page, how to create quizzes, block ads and more in this helpful post. Facebook Demographics: A Comprehensive Guide (Amazingly Squeezed Into One Page) by Soshable. 7 Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Single Grain

DECEMBER 27, 2019

The latest data from The Podcast Host shows that 46% of 12-34 year-olds listened to Spotify each month this year, whereas only 20% of the same demographic listened to Apple Music: Spotify acquired Gimlet Media earlier this year, throwing down the gauntlet to Apple in a significant step towards cornering the market.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Webbiquity

FEBRUARY 7, 2012

This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. I found a graphic created by Zach Hofer-Shall from Forrester that was similar in concept so I adapted it for this report. SENTIMENT BASED ANALYTICS.

Analytics 100

Analytics Enterprise Management Work Management Marketing Management 100

Adobe Experience Cloud Blog

APRIL 8, 2014

This was true even for digital channels such as display ads and PPC – even the website was one-size fits all. 4) Demographic targeting —> the Age of Context. web pages and social insights ) to be more relevant and engaging than using demographic targeting alone. 2) One size fits all —> every channel personalized.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Convert

FEBRUARY 24, 2021

Let’s put this into perspective: Supposing you own an eCommerce store and have Google Analytics (GA) activated, each user that navigates your online store leaves some digital footprints that are picked up by GA. This covers demographic data, devices, browsers, etc. Data Analytics vs Data Analysis.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

SnapApp

DECEMBER 14, 2016

so you should definitely use research tools (including Google Analytics on your site, Facebook Audience Insights, and the Facebook Ad dashboard of who is responding to your ads and where) to find out who your customer is and what devices they use. Cognitive Marketing / Predictive Analytics. Back to top. Arnie Kuenn. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62