Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. More specifically they post excellent, snackable content around demand gen best practices and tips. Buffer Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

ANNUITAS

MARCH 4, 2014

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. Types of account targeting.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Paid Content 124

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

NuSpark Consulting

OCTOBER 21, 2012

The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Therefore, this is my third and final post in this series on display advertising targeting opportunities. For this post, I’ll review the opportunity to target actual businesses and company names.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

PathFactory

MAY 20, 2022

The shift from lead-centric funnels /pipelines (and ensuing lead management processes) to opportunity-centric pipelines ideally, or failing this, at least account-centric, is now a mainstream idea and increasingly a reality, not just a pipedream (geddit? the sales enablement platforms (Seismic, Highspot, BigTinCan, etc.),

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

LeadSloth

MARCH 22, 2009

This changed over time: now the focus has shifted to pro-active outreach to a handful of executives, instead of targeting thousands of software developers. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. How to Replace a Marketing Automation System?

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Engagio

NOVEMBER 13, 2017

2) Account-Based Marketing: From Strategy and Plans to Execution and Insights. Heidi Bullock, CMO of Engagio, and John Dering, Director, ABM Technology Strategy at Demandbase, took the big idea of ABM and distilled it down to it digestible and actionable lessons. Build a target account list.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined, with ABM contributing to shorter sales cycles, optimized customer experiences and pulsation of other account-specific strategies for fueling and driving the demand generation engine. ABM stands for Account-Based Marketing. It’s a transformational programme.”.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JUNE 17, 2014

Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives. The old “sales funnel” model is giving way to more sophisticated analytical frameworks. How To Do It Right: Demand Generation by Forbes.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

TrustRadius Marketing

MAY 31, 2022

Targeting Customers with Marketing Intelligence. Enterprise customers are very demanding. To build a high level of customer understanding, you will need to know your target market inside and out. Market segmentation helps streamline the process of breaking down your target audience. Semrush Business Plan.

Enterprise Management 98

Enterprise Management Marketing Management Marketing AI Planning 98

NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. contextual targeting. Web-based “nurturing” via uploaded CRM records. •

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

Content Marketing Institute

NOVEMBER 1, 2018

Digital analytics. More people who answered the survey picked a favorite in digital analytics than in any other category (including content marketing platforms). More than half (58%) of the 424 people who chose a favorite named Google Analytics the top pick. Social media analytics. Demandbase. Marketing analytics.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Engagio

DECEMBER 4, 2023

Her skills span international sales, business development, demand generation, operations, and partnerships. Emily’s top skills include her problem solving and analytical skills. Jack Knight Senior Manager, Global Business Development, Fourth Why you should follow Jack: Jack is known for his caring and analytical approach.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

The ABM Agency

APRIL 30, 2023

As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. Account-based marketing (ABM) is a strategic approach that aligns sales and marketing efforts to target specific accounts with personalized content and messaging. Improved Targeting and Personalization b.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

SWZD

OCTOBER 16, 2019

Mercer provides professional services and consulting in 3 primary areas: Health – the health division advises and assists employers in the design and management of employee health care programs and administration of non-retirement related benefits packages. She said: “I have a diverse background, from startups, to B2B, to B2C, to agencies.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Full Circle Insights

JULY 9, 2020

The name of the game is efficiency in marketing spend, and here are some high-level tips to keep in mind: Validate your targets and refine your Ideal Customer Profile (ICP) in a downturn. Prior to COVID-19 and even now, B2B marketers split their demand generation between digital and non-digital marketing efforts.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

When trying agile for the first time, content development and marketing, demand generation, and digital marketing projects are great places to start. With a shortened timeframe, analytics are essential to demonstrate the impact of the work. Build vs Buy Marketing Analytics. Lead to Account Matching Buyer’s Guide.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

JUNE 30, 2020

For B2B companies especially, lead generation is where everything starts, so let’s take a moment to examine what it is, how it works and how you can make it work better. Let’s start with a basic definition: B2B lead generation is whatever methods you use to create demand for your company’s products and services.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Account Based Marketing. Copywriting.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

ANNUITAS

APRIL 12, 2016

When I was at the Flip My Funnel conference in San Francisco, I was shocked by the fact that Account-Based Marketing seems to have reinvigorated the direct-mail marketing industry. What I didn’t hear much about was leveraging an account-based strategy with inbound tactics. Account-Based Marketing Alienates Prospects and Customers.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100

Vidyard

JULY 9, 2020

Working with an Agency as a Startup 7. They think everyone else is as excited as they are, and that they don’t have to put the hard yards in to persuade their target audience. Google Analytics. How Marketing Can Work With Sales 4.0.3 Top Tools for Startup Sales Teams 5. Determining and Managing a Startup Marketing Budget 5.0.4

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Working with an Agency as a Startup 7. They think everyone else is as excited as they are, and that they don’t have to put the hard yards in to persuade their target audience. As Andy Crestodina, CMO of Orbit Media , a Chicago-based web design and marketing agency, explains, website marketing is a relentless game of trial and error.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65