Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

JUNE 12, 2019

According to a study published by Demandbase, 80% of the B2B marketers (at managerial level & above) believe that artificial intelligence will revolutionize the marketing industry over the next 5 years, starting from the current year. 2) Predictive Analytics: .

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JULY 12, 2019

According to Daniel David, Manager, Digital Corporate Communications at Fuji Xerox: “It is about stepping out of the traditional B2B mindset and seeing your customers as people who live within the digital space as ‘customers’ as well. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JUNE 24, 2019

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. Make Customer “the King”: . Social Marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

SEPTEMBER 16, 2019

LinkedIn happens to be the world’s largest social website for professionals to network & is used by approximately 600 million active users who use the platform for networking, publishing & sharing pieces of content & for active learning. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

AUGUST 12, 2019

Prologue: Account-Based Marketing is an approach wherein the B2B companies, particularly those seeking to reach the key decision-makers of specific accounts, prioritize and customize their marketing approaches for converting the most promising potential customers. This approach is often based on account awareness.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 1, 2019

The latest changes in the LinkedIn algorithm have impacted the “best time” for the posts to be published on the platform, frequency of the posts, as well as the best practices for optimizing the Content Marketing Score (which now needs to assimilate video marketing capabilities).

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45