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SEM Mystery: The Case of the Missing Leads

Webbiquity

Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Or something like that. Tweet This!

SEM 100
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Seven Expert Search Engine Marketing Guides

Webbiquity

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Done properly, search engine marketing (a.k.a. Paid Search Ad Copy: Five Things Newbies Don’t Know by ClickZ. Dynamic Landing Pages by PPC Hero. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

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Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking by PPC Hero. by Search Engine Land. Share this on del.icio.us.

Adwords 100
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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). SEM & SEO & PPC & CTR. I thought I would take advantage of the power of the system to let you know about these new sources, what topics they tend to write about and some of their recent top posts. Sarah Worsham ( @sazbean ). Business Blogging. Statistics.