A Look Back and Ahead at the Evolution of B2B Data: Year in Review
DiscoverOrg
JANUARY 8, 2019
That means who my reps talk to – all their activities, in fact – will all be driven by insights that come from the CRM and the tools layered in there. An advanced analytics platform that can show what different customers look like. But in a few years, data-driven go-to-market muscle will be widespread.
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