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Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. CMOs looking for sustainable growth need to stop chasing the next great thing in analytics. Tools like CRM systems play a vital part in customer connection, and marketing teams will never return to mail-only copywriting.

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6 Email marketing templates that drive results

Sprout Social

If you need a jumping off point to understand what content your customers like, dig into your social analytics to see what performs best. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Copywriting Crew: Cold outreach. What should be in an email blast template?

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

These days, marketers use data analytics tools to measure the success of every marketing effort. With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting. Copywriting. So, What Is Buyer Intent? Customer Touch Points.

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What are the top skills you need for digital marketing?

Martech

Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.

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Using Buyer Intent to Drive Your Marketing Efforts

PureB2B

These days, marketers use data analytics tools to measure the success of every marketing effort. With the help of modern data analytics tools, marketers can map out buyer intent and determine where buyers are in the buyer’s journey, which helps improve targeting. Copywriting. So, What Is Buyer Intent? Customer Touch Points.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. 53% of Customer Intelligence professionals (those who own the customer data and are responsible for customer analytics) consider themselves as technology leaders while 47% said they were technology followers.

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How Proper Talent Management Prevents CIOs and CMOs from Butting Heads

Content Standard

In the other corner, weighing 190 analytics programs, with a crushing right hook of lead-generating earned media, our CMO! Indeed, according to A Customer-Obsessed Operating Model Demands a Close Partnership with Your CIO , Forrester Research, Inc., Build strong analytics and machine-learning capabilities.