Here’s Where Your GTM Strategy Is Failing
Zoominfo
SEPTEMBER 23, 2020
Two years in, I took a step back to examine the analytics from sales outreach, which yielded just 2% percent conversion rate.”. Case in point, Atlatl worked with ZoomInfo to refine its ICP, and conversion rates improved by 400% — from 1.8% Although, we certainly tried. to nearly 10%.
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