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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Most B2B websites have a few common types of pages in the main menu: information about products or services, information about the company, a contact page, and a link to the company’s blog. Keyword Research Tools for SEO and SEM. Most sources advise doing a redesign about every three years, five at the most.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Owned by Salesforce.com. The best tool I’ve found lately is Intercom; a sort of CRM tool for SaaS software companies that makes it easy to see user activity and communicate with…application users.” The company calls it, nebulously, a ‘product experience platform.’ 23: The 29 Best Web Analytics Tools. #24:

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category. Melanie Deziel.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

Most frequently used to indicate the general size of target companies versus the specific list. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. SEO : Search Engine Optimization. Salesforce.com.

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B2B Marketing ROI

Online Marketing Institute

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. Following the idea of clarity when promoting your product, the use of visuals also helps describe your company and product.