17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
The fact is, paid search is a vital component of any web presence optimization strategy because it enables advertising companies to: • appear prominently in search results for terms that would be difficult to rank for organically (e.g. direct searchers to landing pages that may be very difficult to optimize organically (e.g., Optimize landing pages for conversions?
The Difference Between SEO & SEM
JANUARY 30, 2013
For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? The best thing you can do as a company is to get in the game. Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. Search engine…?
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.
Why don’t more marketers use keyword research?
JULY 13, 2016
If every marketer in a company used these tools to build content for related products or services, they would naturally produce duplicate content. Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition. Companies have to do this integration themselves. All kinds of data living together.
The Best Content Analytics Tools: A Beginner's Guide
AUGUST 18, 2014
To meet this need, content analytics companies have been springing up left and right, ready to help marketers prove their value by tracking content better and constantly improving and converting leads most effectively while tracking ROI. To help you sort through the high volume of content analytics tools, we’ve compiled a list of a few of the best in each category: 1. Wistia.
Audienti merges SEO, Advertising, and Influencer Engagement services
DECEMBER 29, 2015
Audienti asks you for keywords that are important to you and also for companies you consider to be competitors. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. I have had access to Audienti for a couple years now, back when it was called OMAlab. That’s then, this is now. . Like this post?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. The Demise of Google+. Image Source. Smart Goals For AdWords Advertisers.
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. By creating two separate brand campaigns, you give yourself the flexibility to set different budgets, experiment with, and optimize for each ad type. Right? Wrong.
(not provided): Google Locks Up 100% Keyword Data
SEPTEMBER 24, 2013
Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. Some also think that Google is doing this to clean up and prevent too much “over optimization” of the Internet. If there is no keyword data to optimize for, then (in theory) there is no optimization.
Mobile Optimization: How To Optimize Your Website For Mobile.
SEPTEMBER 17, 2010
When optimizing your site for mobile browsing there are a few items you should first address before getting technical. Because it is part of your original site, you will be able to use the same analytical tools for site analysis. With the right amount of testing and optimizing, a top notch website for both computers and cell phones is within reach. 50 Ways To Make 2011 Rock 2.
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
MAY 11, 2012
When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). The difference between SEO tools and SEO shortcuts is their place in the overall search engine optimization campaign. Google: Search Engine Optimization Starter Guide (PDF).
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline. Picture an e-commerce company selling products via credit card on its website. Where can you usually find some quick wins?
How One SaaS Company Doubled their Lead Volume from Paid Search
JANUARY 31, 2011
What does a software company do when their paid search program is working well but just not generating enough leads? But the marketing team needed search to contribute more to the company’s overall lead generation goals. Companies often dismiss the idea of bidding on their own company or product names because those terms already show up in organic listings. The results?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Seven Common AdWords Mistakes to Avoid
JULY 24, 2012
That makes AdWords a critical component for any company seeking to dominate the first page of search results. Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.
Google Penalties – All You Need to Know
APRIL 8, 2014
If you’ve used an SEO company in the past, hopefully not a dodgy one , you might want to do an audit of your backlinks. Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. Penalties from search engines, mainly Google, have become more and more common in the past few years.
3 Reasons Why SEO & PPC Are More Powerful Together
OCTOBER 10, 2014
Both digital strategies require research, analytics and weekly, if not daily, management. However, should companies be focused on one and not the other? Moreover, potential customers see companies with multiple listings as being more established and trustworthy. 2. These ads show up when someone is again checking out your company and will strengthen your brand identity and awareness which in turn encourages more traffic to your website. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization Both are equally important.
A Small Biz Guide to Digital Marketing Acronyms
APRIL 1, 2014
If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO.
How To Use Increasing Digital Marketing Budgets
JANUARY 7, 2014
The answer depends on your company’s needs, including its current priorities, the industry you’re in, the audience you’re trying to attract, and the size of your budget. Do search-engine optimization. Get good (clean) data and analytics; take action. B2B companies that blog generate 67% more leads than those that don’t (WebDAM). Congratulations!
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
Mike Pickowicz (PPC/SEM Analyst). Baidu Search Engine Optimization Guide – SEOChat. Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch. I’m really interested in mobile SEO and this post showcases mobile search trends along with offering some useful strategies. Ryan Young (Content Marketing Strategist).
Best Cool SEO Tools of 2011
MARCH 1, 2012
Need to analyze the optimization status of an existing website? Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. SEO is a blend of art and science.
CMOs: Stop Believing These Digital Marketing Myths
OCTOBER 15, 2015
“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. But But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” SEM Is Not Good For Branding. You Can’t Afford To Buy Big Head Terms On SEM. ” 3.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Not all companies can afford to do that, but there are some great things this code offers that would be great to implement into your own team. 2. IFTTT.
3 Top Takeaways from SMX West 2015
MARCH 19, 2015
As a side note, Ehren Reilly of GlassDoor gave a really nice presentation on direct answers and how companies can get their site included. In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for? Smarter Attribution with Google Analytics. Actionable Conversion Strategies for SEMs.
How Cookies & Website Tracking Tags Can Help Grow Your Biz
DECEMBER 9, 2014
Companies then use this information to tailor messaging and experiences specific to what you were interested in. By helping you attribute things like sign ups, button clicks and sales to a specific ad, you can better optimize your advertising for the best performers. company, advertiser, or third party generates a pixel or snippet of code for your site. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. This is done with the help of tracking pixels, tags and cookies. What is a pixel? Tools to help.
SEO Optimization - 3 Steps to Success
JULY 14, 2009
In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. First, pick approximately 10-20 keywords that you want to optimize for: Choose keywords with enough search volume, but not too much. For example, for a company selling Portal software the term “web portal software is more relevant than “news portal (= people looking for a news website). Later on you can optimize for more generic terms. (2) Optimize Your Website. For each keyword term, create exactly 1 optimized page (or choose an existing page).
Agencies Under Pressure to be More Digital
APRIL 12, 2016
And increasingly, those company leaders are turning to agencies to catch up, keep up, and move ahead of their competition. Know how to improve clients’ Quality Scores for better SEM/SEO? We’ll also give you the best practices on testing, optimization, creating the right marketing mix and content strategy. over 2015. Digital Work Drives Agency Growth. In 2014, U.S.
Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future
AUGUST 19, 2013
proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) isn’t enough Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). Using Data Marketing to Optimize Website Conversion. Being a “Digital” Marketer (i.e.,
5 New Year’s Resolutions for Marketers
JANUARY 1, 2016
Fortunately, I work for a company where sales and marketing generally operate in synch. Make Google Analytics my home page. If you’re interested in learning more about funnel optimization techniques, I recommend this tookit on the digital marketing funnel essentials. 4. It takes time and effort, but there’s a big payoff for me – and for my company – when I do.
The Top Skills In-Demand for Today’s Hybrid Content Marketer
Modern B2B Marketing
AUGUST 25, 2016
report from the Chronicle of Higher Education reveals that the media and communication industry places more weight on experience over traditional education and that companies in this industry are more flexible about hiring without any degree if the candidate’s a great fit. As marketers, we must constantly master new strategies, skills, and even software. Technical Skills and Resources.
42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
Most frequently used to indicate the general size of target companies versus the specific list. marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. SEO : Search Engine Optimization. LPO : Landing Page Optimization. GA : Google Analytics.
5 Insights to Help You Navigate the Inbound Marketing Job Market
OCTOBER 27, 2015
In fact, three out of four marketers now prioritize an inbound approach, with inbound campaigns achieving a higher ROI than outbound campaigns regardless of a company’s size or budget. Companies are filling their marketing departments to reflect this change. It’s no surprise then that companies are focusing their marketing hires around content-centric positions.
Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
JUNE 14, 2011
Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Greg presented on conversion rate optimization. They can be gamed.
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Tweet Do you recommend this story?
Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
DECEMBER 17, 2015
When a client’s marketing automation (MA) platform is integrated with their CRM, your agency can use a marketing funnel to provide them with a visual representation and easy-to-understand analytics. Obviously repeat business helps the company’s bottom line, but it also translates to new opportunities when those satisfied customers advocate on your and your clients’ behalf. Capture.
12 Essential LinkedIn Groups for B2B Marketers
JUNE 13, 2013
There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network. Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. 7. Google Analytics – 21,200 members.
Where unicorns come from — feeder roles for marketing technologists
JUNE 28, 2016
The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. figured that some quick and dirty research would be helpful to me as I help companies scout great martech talent. Some of these consultants have moved into companies as full-time marketing technologists.
Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.