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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views. Aggressive testing of ad copy. Sewell, Spear President.

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17 (of the) Best AdWords and SEM Guides of 2011


The fact is, paid search is a vital component of any web presence optimization strategy because it enables advertising companies to: • appear prominently in search results for terms that would be difficult to rank for organically (e.g. direct searchers to landing pages that may be very difficult to optimize organically (e.g., Optimize landing pages for conversions?

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The Difference Between SEO & SEM

Puzzle Marketer

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? The best thing you can do as a company is to get in the game. Take a look at your website analytics. You can set up an account with Google Analytics for free. Originally posted here on USSCO Speaks blog. Search engine…?

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25 of the Best Web Presence Optimization Guides of 2012


Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

Why don’t more marketers use keyword research?


If every marketer in a company used these tools to build content for related products or services, they would naturally produce duplicate content. Some marketers don’t use keywords in their work because their companies don’t have keyword governance, and they are afraid of internal competition. Companies have to do this integration themselves. All kinds of data living together.

What Exactly Do You Do?


A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.” It happens.

The 26 Best All-in-One SEO Tool Suites


Optimizing all of the factors that can impact search ranking can be approached in different ways. If the latter approach sounds potentially attractive, check out these two-dozen-plus tools for managing on-page optimization, rank checking, backlink and keyword research, competitive benchmarking, and reporting in a single package. 7) Authoritas (formerly Analytics SEO). Siasat.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO


Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?

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The importance of knowing what competitors spend on SEM


Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? Eye-opening, right?

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Audienti merges SEO, Advertising, and Influencer Engagement services


Audienti asks you for keywords that are important to you and also for companies you consider to be competitors. It’ll ask you for all your Social handles and pages, your Google Analytics creds, and even your Google URL Shortener creds. I have had access to Audienti for a couple years now, back when it was called OMAlab. That’s then, this is now. . Like this post?

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


We’ve added new strategies and new marketing channels to our arsenal to match the evolution and maturation of our company; however, because we have to be so scrappy (startup), things sometimes do fall through the cracks. By creating two separate brand campaigns, you give yourself the flexibility to set different budgets, experiment with, and optimize for each ad type. Right? Wrong.

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(not provided): Google Locks Up 100% Keyword Data

Vertical Response

Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together. Some also think that Google is doing this to clean up and prevent too much “over optimization” of the Internet. If there is no keyword data to optimize for, then (in theory) there is no optimization.

Mobile Optimization: How To Optimize Your Website For Mobile.


When optimizing your site for mobile browsing there are a few items you should first address before getting technical. Because it is part of your original site, you will be able to use the same analytical tools for site analysis. With the right amount of testing and optimizing, a top notch website for both computers and cell phones is within reach. 50 Ways To Make 2011 Rock 2.

How One SaaS Company Doubled their Lead Volume from Paid Search

The Point

What does a software company do when their paid search program is working well but just not generating enough leads? But the marketing team needed search to contribute more to the company’s overall lead generation goals. Companies often dismiss the idea of bidding on their own company or product names because those terms already show up in organic listings. The results?

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. The Demise of Google+. Image Source. Smart Goals For AdWords Advertisers.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline. Picture an e-commerce company selling products via credit card on its website. Where can you usually find some quick wins?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.

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Seven Common AdWords Mistakes to Avoid


That makes AdWords a critical component for any company seeking to dominate the first page of search results. Digging a bit deeper, it usually turns out it wasn’t the tactic that was ineffective, but rather the execution of the AdWords or other search engine marketing (SEM) program. Here then are seven common mistakes to avoid when setting up and optimizing an AdWords campaign.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). The difference between SEO tools and SEO shortcuts is their place in the overall search engine optimization campaign. Google: Search Engine Optimization Starter Guide (PDF).

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools


Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. 2) Optimizely. Experiment with variations on pricing, product recommendations, and features to optimize ad spending.

The 26 Best WordPress Plugins


Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Make it easy for your readers to join your email list, share your articles and optimize with analytics. What’s special about this particular plugin for WordPress is that it’s mobile-optimized in a really cool way. 1) Publicize.

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87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. The average Fortune 100 company is mentioned nearly 56,000 times per month On Twitter.

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Google Penalties – All You Need to Know

Vertical Response

If you’ve used an SEO company in the past, hopefully not a dodgy one , you might want to do an audit of your backlinks. Using that, in combination with your own analytic data, you can get a pretty good idea if your site’s been whacked by a Penguin or Panda update. Penalties from search engines, mainly Google, have become more and more common in the past few years.

3 Reasons Why SEO & PPC Are More Powerful Together


Both digital strategies require research, analytics and weekly, if not daily, management. However, should companies be focused on one and not the other? Moreover, potential customers see companies with multiple listings as being more established and trustworthy. These ads show up when someone is again checking out your company and will strengthen your brand identity and awareness which in turn encourages more traffic to your website. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization Both are equally important.

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A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO.

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How To Use Increasing Digital Marketing Budgets


The answer depends on your company’s needs, including its current priorities, the industry you’re in, the audience you’re trying to attract, and the size of your budget. Do search-engine optimization. Get good (clean) data and analytics; take action. B2B companies that blog generate 67% more leads than those that don’t (WebDAM). Congratulations!

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Best Cool SEO Tools of 2011


Need to analyze the optimization status of an existing website? Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. SEO is a blend of art and science.

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MozCon 2013: The Recap of all Recaps

Vertical Response

They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Not all companies can afford to do that, but there are some great things this code offers that would be great to implement into your own team. htaccess.

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. But it’s also grown to incorporate hugely important initiatives like UX, conversion rate optimization and CTR optimization.” SEM Is Not Good For Branding. You Can’t Afford To Buy Big Head Terms On SEM. ” 2. ” 3.

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How Cookies & Website Tracking Tags Can Help Grow Your Biz

Vertical Response

Companies then use this information to tailor messaging and experiences specific to what you were interested in. By helping you attribute things like sign ups, button clicks and sales to a specific ad, you can better optimize your advertising for the best performers. A company, advertiser, or third party generates a pixel or snippet of code for your site. Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well. This is done with the help of tracking pixels, tags and cookies. What is a pixel? Tools to help.

Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Mike Pickowicz (PPC/SEM Analyst). Baidu Search Engine Optimization Guide – SEOChat. Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch. A really creative way to learn how to build a story (or any piece of content designed to attract a target audience) from such a creative organization / company.

The 29 Best Social Media Monitoring Tools


That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — RazorSocial (Analytics). ” — RazorSocial (Analytics).

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Checklist to Evaluate a Digital Marketing Agency

KEO Marketing

As your company grows you may consider hiring a digital marketing agency to help you with your online marketing. Their employees are aware of any new trends and make changes to how they will implement their strategies in order to optimize the results of their campaigns. Social media marketing ; tools and analytics. Check their client list for companies similar to your own.

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3 Top Takeaways from SMX West 2015

KoMarketing Associates

As a side note, Ehren Reilly of GlassDoor gave a really nice presentation on direct answers and how companies can get their site included. In addition, if you have a large number of mobile users coming to your site already and it’s not optimized for mobile, what are you waiting for? Smarter Attribution with Google Analytics. Actionable Conversion Strategies for SEMs.


SEO Optimization - 3 Steps to Success


In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. First, pick approximately 10-20 keywords that you want to optimize for: Choose keywords with enough search volume, but not too much. For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). Later on you can optimize for more generic terms. (2) 2) Optimize Your Website. For each keyword term, create exactly 1 optimized page (or choose an existing page).

5 New Year’s Resolutions for Marketers


Fortunately, I work for a company where sales and marketing generally operate in synch. Make Google Analytics my home page. If you’re interested in learning more about funnel optimization techniques, I recommend this tookit on the digital marketing funnel essentials. It takes time and effort, but there’s a big payoff for me – and for my company – when I do.

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Digital Marketing Ain’t Enough – Why the Data Marketer Will Own the Future

Crimson Marketing

proficient in email, SEO, SEM, online display, content, nurturing, social, etc.) Web analytics alone isn’t enough anymore. Increasingly sophisticated, powerful and “on-demand” analytical power available to the marketer (which we’ll cover in a future article). Using Data Marketing to Optimize Website Conversion. Being a “Digital” Marketer (i.e.,