About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Mobile Optimization: How To Optimize Your Website For Mobile Browsing September 17th, 2010 | By Shannon Suetos If you haven’t made your website mobile friendly, it’s time you start thinking about it.  When optimizing your site for mobile browsing there are a few items you should first address before getting technical.  million smartphone users in the US.  MORE >>

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That). Or maybe it just hasn’t caught on. Whatever. Digg this! MORE >>

Web Marketing Analyst:  This person is primarily responsible for the company’s website. In addition, he/she needs to manage web analytics, SEO , SEM and PPC. Measuring, analyzing and optimizing online effectiveness is paramount. Optimizing advertising spend based on metrics will be another accountability in this position. In recent years we’ve noticed a sea change in the skills, knowledge and roles required to be successful in marketing. Increased CMO turnover indicates unprecedented pressure to generate results. are now highly specialized tasks. MORE >>

What does a software company do when their paid search program is working well but just not generating enough leads? But the marketing team needed search to contribute more to the company’s overall lead generation goals. Once Spear felt that that campaign was close to fully optimized on Google, they expanded the campaign to Yahoo and Bing, search engines that had contributed over marginally to the previous campaign. Companies often dismiss the idea of bidding on their own company or product names because those terms already show up in organic listings. MORE >>

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline. Picture an e-commerce company selling products via credit card on its website. Where can you usually find some quick wins? MORE >>