Marketing Graham

DECEMBER 30, 2020

What industry events do they attend? I was going to call this section ‘telemarketing’, but if I did that you may have skipped over it. More fool you because telemarketing is still one of the most powerful tools in the B2B arsenal. Events/Webinars. Where do they spend their time online? Voice marketing.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Valasys

APRIL 4, 2023

I know what you might think – “Ugh, telemarketers, no thanks!” ” But don’t worry; I am not talking about bombarding people with annoying calls. Warm-Up to Cold Calls Okay, so let’s talk about cold calling. Yes, you heard it right – cold calling is still a thing!

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. It’s often a single spot for enterprise data, including source system data and transformed data for tasks like reporting, visualization, advanced analytics, and machine learning.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. It’s often a single spot for enterprise data, including source system data and transformed data for tasks like reporting, visualization, advanced analytics, and machine learning.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Albacross

SEPTEMBER 25, 2018

Are you using analytics to influence your marketing strategy? If you’re conducting events and PR activities, on the other hand, calculating your ROI might not be as straightforward. Next, closely tied to the idea of ROI is analytics. Yes, your analytics will help you determine your ROI, but it can do so much more than that.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

Crimson Marketing

JULY 9, 2015

We often call that intuition, instinct, or “gut feel,” and it holds a mystical place in the minds of marketers. It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100