Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Conversions and conversion rate. Opens and open rate.

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Optinmonster

JANUARY 18, 2024

Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%. They generate 4x more opens and 5x more clicks than regular email marketing campaigns. Their average unsubscribe rate is 0.7%.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Optinmonster

JANUARY 18, 2024

Consider these mind-blowing statistics about welcome emails: Welcome emails have an impressive 91.43% open rate. Their average click-through rate is 14.34%. They generate 4x more opens and 5x more clicks than regular email marketing campaigns. Their average unsubscribe rate is 0.7%.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Workflow-oriented, highly detailed behavioral data, analytical queries. Analytics and Dashboards. I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Architecture.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Optinmonster

JANUARY 26, 2024

And, of course, it’s important to assess what kind of analytics data you will get from your webinar as you’ll need it for future webinar marketing. The first thing you’re going to need is a registration page with an optin form. One thing to consider is inviting an influential guest to speak at or co-host your webinar.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Vidyard

OCTOBER 20, 2015

“Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Emails with videos have a 38-percent higher open rate. “But what’s really exciting is that they aren’t stopping there.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50

Vidyard

OCTOBER 20, 2015

Innovative marketers are increasingly using video to entertain and engage their audiences,” said Vidyard CEO and co-founder Michael Litt. Emails with videos have a 38-percent higher open rate. They see 107 percent more clicks when video is in an email, and a 98 percent increase in click-to-open when video is included.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50