Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. Source: Tech.co. Read more here.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

ClickZ

FEBRUARY 2, 2021

30-second summary: Many marketers are disappointed with the results of their data analytics. According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. Iris Meijer is the CMO of Vodafone Business.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Marketing Insider Group

FEBRUARY 5, 2024

Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Voicebot) Marketing Analytics Stats Only 1.9% MarketingEvolution) 76% of marketing leaders base decisions on data analytics.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

LeadsRX

JULY 19, 2021

Study after study, survey after survey all reveal an overwhelming frustration by enterprise marketers that the data from marketing analytics is just not reliable. Source: Gartner Marketing Data and Analytics Survey 2020, September 2020 (400 marketers surveyed). Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Porch Group Media

AUGUST 3, 2021

times more likely to complete the purchase than those who receive only one follow up email. 50% of shoppers expect that they will be able to make a purchase online and pick up in-store. Source: Forrester). Source: Gartner Research). Source: The CMO Club). Source: The CMO Club). CMO Council).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). But practically speaking, is there such a thing as a digital experience platform?

Digital Experience Platform 101

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 101