Tomorrow People

MAY 24, 2022

A good example would be Hubspot; every year, the company publishes a comprehensive series of informative assets that go live after INBOUND, their annual product launch event. When engaging with feedback, pay close attention to opinions on your product is priced and how well the product works in comparison to your competitors.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Single Grain

AUGUST 18, 2020

If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. To calculate LTV (customer lifetime value), divide the average revenue per customer by average churn rate. 2) Lead-to-Customer Rate.

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Single Grain

FEBRUARY 5, 2020

For instance, if your sales team conducts webinars to show how your product can solve your target audience’s problems, then you can analyze the engagement analytics to understand your prospects better. The ClickMeeting webinar platform, for example, offers several CRM integrations like HubSpot, Salesforce and Pipedrive. Bounce rate.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

JANUARY 24, 2020

A comparison with PPC cost per lead will clearly determine the supremacy of one channel over the other. You can check the metrics mentioned above using tools like SEMrush, Hubspot, Ahrefs, Google Search Console, Hotjar and Crazy Egg. You can track organic conversion rates by creating a custom report with Google Analytics.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Unbound B2B

JANUARY 16, 2023

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. We use our database and analytical software to guide our clients with personalized content marketing strategy.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40

Hubspot

APRIL 13, 2021

Quantitative data includes information on demographics, psychographics, inventory, supply and demand, historical market specifics, sales metrics, churn rate, product features, and price sensitivity. For example, HubSpot charges per marketing contact and offers additional features for each tier. Image source: HubSpot.

Pricing 77

Pricing Price Elasticity Optimization 77

Single Grain

NOVEMBER 3, 2020

For example, HubSpot has a private Facebook group with over 17,000 members. Indicators that this may be the right goal for your SaaS: User churn is a big issue (typically for SaaS, a churn rate above 5% is considered worrisome, though this varies depending on the specific industry ). The much harder part is promoting it.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98